Recruitment

Recruitment

Now days there are many ways that businesses can recruit people one way is online. Recently there has been a large increase in the use of online tools and website to aid recruitment, one website that allows online recruitment is Monster (Monster Ltd 2010). When accessing their website your vision is first directed to a large purple box where you have the ability to type in a job title, skills, keywords and location to make the jobs more refined to your needs. You are then given the choice to narrow the search even more by ticking boxes such as career level, job type, education level, industry and category. Another benefit of Monster is that there is very little advertising on the site and no annoying pop-ups so it is easier to search as you are not being distracted by flashing adverts.

On the website you can search for simple roles such as shop assistants all the way through to aeronautical engineers. By uploading your CV which is very easy and quick you can apply for as many jobs as you like.

But online recruitment has many benefits for businesses some benefits are

1. The job can be accessed by anyone who has a computer resulting in them being able to reach a huge number of potential employees, this will be cheaper that advertising in paper form as they would need to advertise in lots of places.

2. Due to the online nature the business will save money as they will not need to print lots of posters, specifications and job descriptions as well as making their company more environmentally friendly

3. As each job can be accessed quickly the business may receive more applications as people simply have to hit the ‘apply for position’ button and their CV and details are sent rather that the person having to print out a CV and post it off.

4. As everything is done electronically it is quicker for the business to sort through applications as they do not need to sit and sort through paper and then mail out letters inviting people back for interviews as they will have a option on Monster to inform people if they are successful

5. Online recruitment also allows a businesses to spend more time improving areas of the business that may not be performing so well

Drawbacks of online recruitment

1. Employers may not get to meet the person until they actually start work, resulting in them not being able to get a first impressing or judge if they are a suitable character for the role

2. Business will get more applications for jobs by people that are clearly unsuitable because it is so easy for people to just hit the ‘apply for position’ button

3. Business may need to employee extra staff to maintain and monitor the website, they will also need to train existing staff so they know how to use the website and what to look for and monitor

4. As online recruitment lacks human contact it can be hard for feedback to be given and received

5. As monster is such a huge website if the business only wanted to target a certain type of person for example a middle aged male they would not be able to do this as anyone can apply

A campaign that interests me

A few years ago in Sutton a new B&Q was opening, weeks before hand there were posters all over the high street advertising the grand opening, job vacancy’s and new shop. To gain peoples interest in the shop they had a lock in where food was put on, entertainment, local schools and activity centres were invited to perform to boost public awareness and build up a loyalty. By doing this B&Q were able to access a huge number of potential employees and customers without spending a huge amount of capital, and when the shop opened it was full all day long as everyone wanted to see the new huge B&Q.

Psychological contract

The physical contract can be seen as an agreement between the employee and employer, this is a psychological agreement and nothing is written down “the perceptions of the two parties, employee and employer, of what their mutual obligations are towards each other” (CIPD 2010). The agreement states that the employee and employer have agreed on the rules and regulations of the business. By not following this agreement conflict could arise.

References

CIPD (2010) The psychological contract. [online]. Available from: http://www.cipd.co.uk/subjects/empreltns/psycntrct/psycontr.htm [Accessed 30 April 2010]

Monster Ltd (2010) Job search.[online]. Available from http://jobsearch.monster.co.uk/PowerSearch.aspx?WT.mc_n=HBW00006&q=&tjt=shop%20assistant&where=#tjt=aviation&rad=20&rad_units=mi&tm=60 [Accessed 30 April 2010]